Yahoo!, for example, rolled out many new features and services that were designed to add stickiness. Three Internet search engines -Yahoo!, Lycos, and Excite -all went public in April 1996 and began the process of transforming themselves into Internet portals. ![]() PORTALS EVOLVED FROM SEARCH ENGINES, 1996-1998 Their strategy is to be a destination, not just a starting point. Where portals once acted as a gateway to the larger interconnected world of the Internet, portals are more interested in having users stay within their sites as much as possible. These services are designed to give portals "stickiness," which means that users will stay there longer and keep coming back to the site. ![]() ![]() ![]() The leading portals in terms of traffic include America Online's AOL.com, Yahoo!, and Microsoft Network (MSN).Īll of the leading portals offer an integrated package of services that includes a search engine, news, chat, e-mail, calendars, personalization, content, music downloads, video streaming, and electronic commerce. Portals have evolved from simple search engines to sites offerings a wide range of services. A Web portal, also known as a gateway, presents itself as a starting point for Internet users when they first connect to the Web.
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